Common Grounds Collective
exists at the intersection of people, creativity, and community. We support small, mission-driven businesses in telling their stories with clarity and care, helping them show up online in ways that feel authentic, welcoming, and impactful.
From neighborhood cafés and retail spaces to wellness nonprofit organizations, we specialize in cultivating digital spaces that feel human, where brands don’t just reach audiences, they build relationships.
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Im Courtney Paoli…
a digital marketing professional with over 6 years of experience helping small businesses and mission-driven organizations tell their stories online. My journey started in 2017 with the creation of my food account @brunchin__n__munchin. My background includes managing social media accounts across all channels, creating branded content, and building strategies that foster authentic, community connection. I’ve worked with a range of clients including plant shops, cafés, wellness nonprofits, and design studios. I’ve created content calendars for White Horse Coffee Roasters, led digital marketing efforts at Primex Garden Center, and currently manage social media for GP Candle, Studio Ambler, and Yoga 4 Philly. Through my work over the past several years, I’ve developed a strong skill set in content creation, email marketing, community outreach, and visual storytelling, all with an emotion driven approach.
Kind Words
"We are so grateful to have worked with Courtney during the first two years of starting our combined architectural design studio and gift shop! Her calm, thoughtful and cheerful approach to social media and in-store marketing has delighted our customers. She has been instrumental in helping us promote local artisans, unique gifts, made-to-order furniture, and our architectural services.
We have received numerous compliments on our Instagram, where her work beautifully highlights our inventory of local artisan goods and one-of-a-kind gifts.”
—Theresa + Zina Aldamlouji of Studio Ambler